Taking into account the words of Google powers that be, link building can easily be referred to grey hat methods. Of course, we don’t mean natural links that largely make SERP functioning predictably (or to the extent that we’ve got used to). So where is the edge? How to balance between SERP acceptable techniques and cost-efficiency? HTP Digital, a prosperous digital marketing agency Manchester that helps stay its customers competitive in extremely tough niches, shares a bunch of tactics you may want to take advantage of.
Backlinks still matter…
If links were gone, it would lead to chaos. However, optimisers have become wary of promoting links, while rookies oftentimes do not even know how to do kick off a link building campaign, fearing the bad link can receive sanctions and damage the reputation. After creating the site and before spinning links, you must understand how links affect your domain authority, plus you should understand the diversity of links type.
For example, some backlinks can stay under the control of the website owner. Some backlinks are spread through forums and blogs, and if the optimiser creates anchors for them, the risk of getting the sanction naturally grows (artificially set anchors may also increase suspicion). Some SEOs leave a link in the signature in the guest posts, although this method ceased to be an effective way to increase the weight of the resource. Once promising, now it poses the risk of spam classification.
Link building: what Google is sick of
Backlinks distributed in the network virtually unchecked, can also lead to sanctions. Such links can be placed in the biographical material in the history,about and similar info sections. Stuffing footer with unnatural links is something that Google is particularly rageful about. Not only these links have long attracted the attention of the search engine, Google even warned against placing such reference elements.
For long time publishing ‘dofollow’ links in the forum and website profiles was considered to be a juicy method. Optimisers went even further and automated the process with the custom software; some of the popular apps are available for sale. However, Google is constantly changing and the method is not only no longer relevant, but dangerous for your website health. HTP digital marketing manchester has been studying the topic and found out that in 84% of cases such method gave no effect, while in 17% of which a penalty was issued.
To conclude, shall we abandon the links? There are SEOs who panic and refuse to take advantage of the method, which is certainly a doubtful decision. Yes, search engines may react negatively to link building. But it doesn’t necessarily indicates that the method is bad – it’s a matter of right approaches. Google focuses on the users, and you should do so also. In order to get quality backlinks and natural, it is necessary to distribute content: the more organic the process is, the more Google likes your domain. After all, it all goes to the state of affairs where white hat methods play the decisive role.